Chinese Artists Association of Hong Kong - 粵劇新秀 文化導賞系列
2022
Clients: Lion Head Culture Studio, Hide and Seek Tour
Category
NGOs & Cultural
Project Description
Others
Editorial, Typography
“Hide and Seek Tour” is an extended guided tour for the “Cantonese Opera New Talent” performance event, co-organized by the Chinese Artists Association of Hong Kong. The poster and leaflet designs were created around this event.
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Solution
The poster design features the protagonist of the “Cantonese Opera New Talent” - Ms. Tse Xiao Ying, who plays the role of “Nanhai Guanyin 南海觀音”. The design combines the traditional image of "Guanyin" with a modern style, aiming to respect tradition while avoiding clichés. Related elements such as dust, lotus leaves, and other Guanyin-related elements are also incorporated into the design to enhance the theme’s relevance.
The white version is published, and the green version is the concept prototype.
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