《從深出發》Community Storybook

2023

Shampoo Bar Cover

Clients: KaiFong Tour

Category

NGOs & Cultural

Project Description

Others

Editorial, Typography

Starting from the Sham Shui Po, the Community Program is organized by the Social Enterprise Summit and co-organized by the Social Enterprise Link Network 'Dreams Come True' and community collaboration partner, the local social enterprise 'KaiFong Tour'. This program aims to create opportunities for students, improve neighborly relationships affected by the pandemic, and reconnect with the community. Through the program, we empower students to become community journalists, listening to the experiences and stories of different individuals in Sham Shui Po, and then documenting and compiling them into a book with text and images. By interpreting through the narratives of the younger generation, we aim to help the public understand the community through the eyes of the new generation, expanding a warm network of connections within the local area.

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Solution

The poster design features the protagonist of the “Cantonese Opera New Talent” - Ms. Tse Xiao Ying, who plays the role of “Nanhai Guanyin 南海觀音”. The design combines the traditional image of "Guanyin" with a modern style, aiming to respect tradition while avoiding clichés. Related elements such as dust, lotus leaves, and other Guanyin-related elements are also incorporated into the design to enhance the theme’s relevance.

The white version is published, and the green version is the concept prototype.

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