IKEA App Case Study
2023
Case Study of the IKEA App
Category
Commercial
Project Description
Digital Experience
Customised Website, App design, Design System, User Persona, User Journey, User Flow, Mindmap, Wireframes, UX Storytelling, Usability Testing
IKEA is a large Swedish furniture company in Hong Kong that encourages customers to download their mobile app for the best online and offline experience. This project aims to investigate the user experience of the IKEA mobile app and identify areas for improvement, while also attempting to design new interface prototypes to provide effective improvement suggestions. The goal is to enhance the overall user experience of the IKEA mobile app.
No items found.
Improve the user experience & interface of IKEA App
Problem Statement
How might we improve the navigation of products searching？
How might we enhance the user experience of reading Home Furnishing and Interior Design Ideas?
Solution
→ Switch to a simpler and more straightforward categorized method.
→ Add shortcut categories button at the first page.
→ Add quick tag function to the search feature.
→ Establish a more convenient method for selecting all articles in Decoration Ideas.
→ Allow users to “see more” and directly purchase products from New In Decoration Ideas.
→ Simplify the product information showing in product pages.
→ Improve the aesthetics and brand identity of the user interface to increase user satisfaction.
No items found.
No items found.
Extension Files
Figma Protoype :
https://www.figma.com/proto/Y9ccMYPhQBBBFPKGCF4iG7/Capstone-2?node-id=69-4697&p=f&t=oE2lVj3Vm3ZqGV5t-1&scaling=scale-down&content-scaling=fixed&page-id=0%3A1&starting-point-node-id=69%3A4697&show-proto-sidebar=1
Thank you for watching!
