Lush - Fresh Face Mask Window VM
2024
All rights reserved to: Lush Asia Ltd.
Category
Commercial
Project Description
Social Media Marketing
Visual & Content Creation, AI Visual Creation, Performance report, Photography, Animation, Video Production
Lush Greater China intends to promote its fresh face mask, which is made in the local kitchen. We would like to show that the fresh ingredients are directly put into the mask & cleanser, which finally cover on customer’s face. As a result, customers can enjoy fresh products from the farm.
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"Farm to Face - Freshly Made in Hong Kong"
Scope of Work
I was also responsible for initiating the concept with my team, film editing, visual art direction and post-production of the short video.
Solution
The signages introduce each type of fresh and room-temperature face mask, clearly explaining their effects to customers and serving as a helpful aid during introductions. It also allows customers who ignore salespeople to understand the products. Using hands to scoop products adds points and helps explain to customers who require a scooping stick.
While male figures serving as face mask ambassadors have become commonplace, they continue to exert influence on certain groups.
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"A very persuasive tagline, highly relevant to the campaign and highlighted fresh ingredients from the farm." — Taiwan Shop Manager's feedback
The Outcome
1st Highest Score VM
2nd in window sales
in 2024
In line with integrated marketing promotions, such as eDM and LinkedIn, PR activities such as kitchen tours, PR seeding, workshops and promotion on the official website in Mainland China, the "Farm to Face" theme has been well received by Key Opinion Leaders (KOLs), store colleagues, and the general public.
Thank you for watching!
